Join us as we discuss what the past decade can teach us about the next decade, how a bespoke publisher creates raving fans, and how the future of personal information is going to get even more messy.
Curation, Creation, and Contention – Oh My!
[Book Report] Understanding How Shifting Trends Can Impact Your Business
As individuals and businesses transition from decade to decade, they often spend time in reflection and evaluation of where they have been, where they are, and where they are going. Rarely do they make the time however to consider their positioning in a shifting global landscape.
Joey and Dan are both fans of their friend Rohit Bhargava and his newest book, Non Obvious Megatrends: How to See What Others Miss and Predict the Future. In his book, Bhargava explores a variety of trends that he sees changing and sculpting the world today. He then outlines a process to help you think in terms of these trends and apply them to your own business.
For example, one of the emerging trends is Revivalism – which Bhargava describes as follows:
Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.Rohit Bhargava, author of Non Obvious Megatrends: How to See What Others Miss and Predict the Future
CX professionals should consider how this trend of customers seeking “simpler experiences with a sense of nostalgia” can influence their organization’s product and service offerings.
Another trend Bhargava explores that is particularly relevant to customer experience is “The Human Mode.” He explains that this trend stems from the rise of artificial intelligence and creates a world where human interaction is increasingly valued as a luxury. Bhargava shares how humanity and vulnerability can be emphasized by blending a sense of empathy into products and processes. Interesting enough, this is exactly the type of messaging that caught Joey’s eye while walking through the airport and seeing an advertisement emphasizing humans over robots (see Episode 96).
From amplified identity, to instant knowledge, to data abundance, to flux commerce, Non Obvious Megatrends explores shifting customer behaviors and expectations that every business should be pay attention to and incorporate into their offerings. If you’re ready to deep dive into these topics and apply them to your business, go buy Non Obvious Megatrends today!
[Dissecting the Experience] Making Things Beautiful Rockets Your Business Forward
As it turns out, sometimes you can judge a book by it’s cover. The fascinating Boulder, Colorado-based company Juniper Books is committed to making your bookshelves more beautiful. They design book covers for books that have already been written in order to better showcase their story from your shelf.
Based on several experiences as a Juniper Books customer, Joey learned several maxims that can be applied to any business in order to enhance the customers’ experiences.
Beautiful design should be incorporated into every product and service you offer. Juniper Books takes existing books and gives them more beautiful covers so that the books jump of the shelf visually.
Find creative ways to do more business with your current customers. Juniper Books keeps loyal fans immersed in growing their book collections by offering a subscription for “Books Everyone Should Own” – a series of classic books with refreshed, unique covers.
Make each customer feel like they are the most important customer. When Joey placed a bulk order of the book, For the Love of Books by Juniper Books founder Thatcher Wine, Wine personalized every copy to add a special touch for the recipients to which Joey gifted the book.
P.S. To see Juniper Books in action, check out the GORGEOUS “coffee table must-have” For the Love of Books by Juniper Books founder Thatcher Wine (disclosure: Thatcher and Joey are friends – but Joey loved his work long before he met Thatcher in person!)
[Agree to Disagree] The Benefits and Costs of More Convenience
In every home and office around the world, shifting expectations reveal an ongoing battle: do we share our private information to achieve greater convenience, or do we protect our information and retain our privacy? While there are certainly advantages and disadvantages to both approaches, it’s not a simple “do it” or “don’t do it” decision for most individuals and organizations.
The Case in Favor of Privacy
- Limits the Power of Governments and Corporations – Whoever has the data, has the power. The more information we relinquish, the more likely it is to be used to manipulate our decisions, attitudes, and behaviors.
- Respects the Individual – When identity or private information is stolen, abused, or even mis-used, it disrespects the individual.
- Allows for Second Chances – Thanks to the “always on, often recorded” digital footprint of today, young people growing up online have every misstep and mistake cataloged for future review and analysis. This seems to accelerate expectations while offering little room for evolving thoughts or even honest mistakes.
The Case in Favor of Convenience
- Saves You Time – the one thing that we can’t produce more of is time. By sharing your likes, dislikes, past preferences, and past actions, organizations tracking your data can serve up realtime solutions and product offerings that save you countless hours of searching and remembering.
- Allows You to Think Less. When things like account numbers, passwords, and even past food orders are saved and cataloged, you don’t need to devote much active thought to navigating the details and minutia of your day. Things are taken care of and remembered for you.
- Makes Life Easier. When items can be ordered, used, re-ordered, and delivered without your direct involvement, life is just easier. Simplification of interactions makes continuing to do business with a company much easier.
As you consider your own habits and behaviors, don’t forget to apply these concepts to your business. What are you doing to make your customer experience more convenient? And, what are you doing to protect your customers’ privacy?
Links We Referenced
- Non Obvious Megatrends – by Rohit Bhargava
- Juniper Books
- For the Love of Books – by Thatcher Wine
- The Convenience Revolution – by Shep Hyken
Host Contact Information
Email Dan: Dan@dangingiss.com
Tweet Dan Gingiss: @DGingiss
Email Joey: JoeyC@JoeyColeman.com
Download a transcript of the entire Episode 101 here or read it below:
Dan Gingiss: Welcome to Experience This.
Joey Coleman: Where you’ll find inspiring examples of customer experience, great stories of customer service and tips on how to make your customers love you even more.
Dan Gingiss: Always upbeat and definitely entertaining, customer-retention expert, Joey Coleman…
Joey Coleman: … and social media expert, Dan Gingiss, serve as your hosts for a weekly dose of positive customer experience.
Dan Gingiss: Hold on to your headphones. It’s time to experience this.
Joey Coleman: Get ready for another episode of the Experience This Show.
Dan Gingiss: Join us as we discuss what the past decade can teach us about the next decade, how a bespoke publisher creates raving fans and how the future of personal information is going to get even more messy.
Joey Coleman: Curation, creation, and contention, oh, my!
[Book Report] MegaTrends
Joey Coleman: We are excited to give you an overview of an important book you should know about as well as share some of our favorite passages as part of our next book report. As you reflect on the past decade and look forward to the next decade, we found a great resource to help you think bigger about the trends that are shaping the world. Let’s listen to my great friend and prolific author, Rohit Bhargava, as he describes his newest book.
Rohit Bhargava: Hey. This is Rohit Bhargava, and I wrote a book called Non‑Obvious Megatrends, which is all about how to see the world a little bit differently and how to put the pieces together across multiple industries and really do what I think we need to do a little bit more of in the world, which is be more open-minded and read the things that we don’t agree with and try and think for ourselves, and so the book outlines a process to do that, something that I call non-obvious thinking, and then it spotlights 10 different megatrends that I believe are changing the world and our culture and how we believe what we believe in and how we choose to buy or sell certain things, and one of the megatrends that I think is really relevant particularly when it comes to customer experience is a trend that I called human mode.
Rohit Bhargava: Human mode was a response to the idea that, in a world where we have more and more automation and we see more technology coming, we believe in and trust each other and the human power, and so human mode is partially about this idea that, in a situation where we have human contact, we treat that as a luxury and we choose to engage with people more, and we’re sometimes willing to even pay more for that, but the other side of it is that we expect that the things that we buy and the things that we consume are made with more empathy and are made in more human ways, and so one of the ideas that I really challenge people to think of is, instead of just looking at something that’s put out and saying that’s made in the USA or that’s made in Italy, what if we put it out that something was made with empathy? What would that look like?
Rohit Bhargava: A great example is what Starbucks has been doing across a couple of different locations where they employ entirely deaf or hearing-impaired workers in a particular location, and they have one of these in D.C. near where I live, near Gallaudet University, and it’s fascinating because not only are they doing something that is amazing for the community there, but, people who go in, whether they’re hearing impaired or not, are now trying to order their drinks using sign language, and I think that that’s what starts to happen. When we create these human experiences, we become more human ourselves, and that’s what I really love about that trend, so that’s one megatrend. There’s nine others, but I think there’s a lot of relationship between experiences, and, ultimately, what the book is about is trying to get you to think a little bit differently about the world, so I hope you enjoy it.
Dan Gingiss: When we first asked Rohit to share an overview of his book and talk about a trend that he thought specifically applied to customer experience, we actually had no idea that he was going to talk about the Starbucks near Gallaudet University where the staff is entirely deaf or hearing impaired.
Dan Gingiss: You may remember that we discussed this exact same Starbucks in episode 42 way back in season two of the show, so it was fun to hear him talk about that, and I want to just tell you, Joey, that, this morning, when I got my Starbucks, I noticed that the manager of the store had business cards out where you went to collect your coffee and the business cards had braille on them, and I thought that was really cool.
Joey Coleman: Oh, wow, that’s so cool. I love it. It seems like, Dan, maybe we’re trend spotters. We’re early on it. I like it.
Dan Gingiss: What do you mean it seems like? Of course, we are.
Joey Coleman: Yeah. Yes, to be honest, I’ve been a huge fan of Rohit and his work for over a decade now, and this book is filled with ideas, trends and concepts that every business should be considering if they want to be around 10 years from now. My favorite passage from the book comes from the trend revivalism, and it reads as follows. “Overwhelmed by technology and a sense that life is now too complex and shallow, people seek out simpler experiences that offer a sense of nostalgia and remind them of a more trustworthy time.”
Joey Coleman: Now, to be honest, not only have I seen this behavior in the marketplace, I’ve actually felt myself feeling and acting this way more and more. I’m comforted by movies that I watched as a kid. I find myself pausing to listen to songs that were popular when I was coming of age. I’m increasingly more interested in spending time with old friends just chatting instead of seeking out new acquaintances while participating in activities.
Joey Coleman: I think I like this trend because I’m actually living this trend, but what about you, Dan? What was your favorite part of the book?
Dan Gingiss: I’d be remiss if I didn’t say I’m very happy that I’m in the old-friend category…
Joey Coleman: Yes, you are.
Dan Gingiss: … given that last time statement.
Joey Coleman: I’ve known Dan for a very long time, over 20 years at this point, and, yeah, you will be part of my revivalism trend.
Dan Gingiss: Thank goodness. I also definitely got into this book, thanks to Joey’s recommendation, and especially the way that Rohit illustrates the trends by telling interesting stories from around the world, and it’s really more of a global review, and we have been, I have been accused in times of having a US-centric view, which makes sense, I live in the United States, but I think it’s really important to know what’s going on globally on both a micro and a macro level.
Joey Coleman: To that point, Dan, if I may interrupt, folks, if you’re listening to the show and you don’t live in the United States, we would love to hear from you. Go to experiencethisshow.com. Click on the contact page, and there’s an orange button that, if you press it, it says, “Start recording.” If you press that, you can leave us a message. Tell us about a brand you’ve had an experience with. Tell us about how customer experience in your country or in your community is different. We would love to feature more international information and international stories on the show. It’s just that, sometimes, it’s more difficult for Dan and I to gather those and bring them back.
Dan Gingiss: Agreed, so I picked a passage as well, and my… My favorite passage came from the trend attention wealth, and here’s the quote. “Share your backstory. To break through the noise, share your backstory, letting customers know why and how you do what you do. Luxury brand Hermès, for example, launched a film that takes consumers inside one of its silk mills in Lyon, France, to illustrate how its products are made. If you can share your story in an interesting way, showing your craft or trade with humility and vulnerability, you might be able to interest current customers or, potentially, new ones to spend more time and money with you.”
Joey Coleman: I love it. In a book about future trends, we’re talking about telling your backstory in a more compelling fashion. Since the first humans walked the planet, we’ve gathered around the fire to tell stories about our experiences, and I find it ironic and, to be honest, encouraging that everything that is old is becoming new again.
Dan Gingiss: There’s your nostalgic revivalism again, isn’t it?
Joey Coleman: Look how it’s coming out. I love it. I definitely feel like I’ve identified the trend that most applies to me. Folks, there are incredible trends to explore in this book, including amplified identity, instant knowledge, data abundance, flux commerce and so many more that we’ve alluded to on this show over the past five seasons.
Joey Coleman: If you want to really dive deep into these fascinating topics and see how they can be applied to your business or industry, look no further than Rohit Bhargava’s final installment of his Trend Series, the book titled Non-Obvious Megatrends, How to See What Others Miss and Predict the Future. It will really change how you see the world. Please press pause on this podcast right now and go order a copy of the book. It’s entertaining. It’s actionable, and it’ll help you stay relevant and successful in the crazy decade to come.
[Dissecting the Experience] Juniper Books
Dan Gingiss: Sometimes, a remarkable experience deserves deeper investigation.
Joey Coleman: We dive into the nitty-gritty of customer interactions and dissect how and why they happen. Join us while we’re dissecting the experience.
Joey Coleman: We absolutely love books here on the Experience This Show, books about customer experience, books about customer service, nonfiction books, fiction books, old books, new books and, yes, even books about books, which is how I got introduced to a fantastic company right here in my hometown of Boulder, Colorado, called Juniper Books. I met the impressive CEO, Thatcher Wine, who, yes, lives up to his impressive name as well, at an event where he publicly shared his personal story from the stage. Then I got to spend some time with him at a few different fundraisers because our children attend the same school. Then I read his fantastic magnum opus, For the Love of Books, Designing and Curating a Home Library, and then I started doing business with his company.
Dan Gingiss: All right, I’m intrigued. What does his company do?
Joey Coleman: I’m happy to tell you, Dan, but, to get the full experience, I think it’d be useful to share a little backstory about Juniper Books. It was founded by Thatcher Wine in 2001, and Thatcher had always loved reading and collecting books, and he began his career sourcing one-of-a-kind and rare book collections for clients around the world. A few years later, he invented the concept of a custom book jacket, designing beautiful, engaging, aesthetically pleasing covers for incredible books, so they take a great book that’s already been written and design a new cover that you put on it that is more artful and more engaging. Today, Juniper Books works with thousands of customers in over 50 countries, helping them fall in love with books all over again.
Dan Gingiss: I have a confession to make. I have read maybe two E-books in my entire life…
Joey Coleman: Really?
Dan Gingiss: … because I still like having a physical book. It’s one of those things I just can’t trade in, and I used to, my first job out of college, I worked for this high-end collectibles company that had three different divisions, and one of them was called the Easton Press. The Easton Press is known for its beautiful leather-bound books.
Joey Coleman: Beautiful books, yeah, I’m very familiar with it.
Dan Gingiss: As an employee, I got a pretty sweet discount on these books…
Joey Coleman: Oh, nice.
Dan Gingiss: … and I subscribed to a couple of the collections, the most popular one being the 100 Greatest Books Ever Written, and they come in these just gorgeous bindings, and they look so great, and more than one person told me that my bookshelf made me look smarter, and I was like, “Even if I haven’t read all these books?” and they’re like, “Yeah, just having them on your shelf makes you look smarter.”
Joey Coleman: Yeah, and we talked earlier in the season about my buddy, Ryan Holiday, who is a prolific writer and reader, and one of the things he advocates very publicly is don’t feel bad about buying books that you haven’t read yet, that there’s something to be said for being surrounded by books and what that does to your brain and what that does to your commitment to growth and learning, and so I absolutely love that you have that collection.
Joey Coleman: It’s interesting, I love going to people’s homes and looking at the books they have and also looking at how people arrange books, which, if you’re interested in how you present your book collection, you’ve got to check out Thatcher’s book because it’s all about designing the bookshelves and the bookcases at your home. It’s this colorful coffee table book, so to speak, that is so rich in imagery and detail and suggestions. It’s absolutely fantastic.
Joey Coleman: Allow me if I may to share their mission from their website, because I think this helps to give everyone the full picture of what Juniper Books is all about. Juniper Books is dedicated to elevating the printed book by enhancing its design quality and aesthetic, deepening the meaning of books in our lives and facilitating the connection between the stories books tell us and the stories they tell about us. We chose the name Juniper Books for a reason. Juniper trees live for up to a thousand years. Printed books have been around for 500 years, and we’re doing our part to make sure they are around for at least 500 more.
Dan Gingiss: I love it, so you mentioned that you did business with them, and, based on what you’ve shared already, it wouldn’t surprise me if the experience was as impressive as what they do with their books.
Joey Coleman: You are correct as usual, my friend, so there were three interactions that I had that particularly stood out, and I thought it’d be interesting for us to discuss these as underlying principles that can and should be applied to every company. First, the products and services you offer should be beautifully designed. Juniper Books takes books that have already been written, books that already have jackets, and it redesigns them to be artwork for your shelf.
Joey Coleman: How many times have you read a book and realize that, when it’s sitting on your shelf, the appearance doesn’t do justice to what you know is inside the book on the pages? Juniper Books breathes new life into products that people already love, and it encourages them to display their collections in a way that encourages others to then ask about the books they have.
Dan Gingiss: I can definitely see how that can apply to other businesses. I mean, design and aesthetics matter a lot more than people think. Often, I’ll use a product and think this is a really good product, but it doesn’t stand out in any way for its design. If you look at brands like Apple, Mercedes, Lululemon, they have really brought design sensibility to functional product offerings, but many companies still skip that design part when they’re thinking about how to package or present their offerings.
Joey Coleman: It’s so true, Dan, and, to be honest, in 2020, it shocks me how many businesses aren’t evaluating the look and feel of their offerings and figuring out how to make them more beautiful, but there’s opportunities for growth. The second thing that businesses should consider is how can I do more business with my most loyal fans? Now, the typical business I think approaches this by asking, “How can I sell them more?” Juniper Books seems to have answered this question by asking, “How can I make them collect more?”
Joey Coleman: You see, people that buy books are often collectors of books without realizing that they’re collectors, and so Juniper created a subscription offering called Books Everyone Should Own, and I just love the name of it because it implies that, if you love books, you better subscribe to this because there may be books in it that you should own that you don’t, and they don’t tell you what the books are. It’s a subscription that comes every month over the mail. Now, Thatcher curates the books that are in this set, and they are timeless novels that are then mailed to the subscribers with a custom cover that has been designed by Juniper Books.
Dan Gingiss: It is a great name because it also creates this sense of FOMO, or fear of missing out.
Joey Coleman: Of course.
Dan Gingiss: You want to know what the next one is, so I think it is a naturally recurring subscription that, I think, my guess is its retention rate is pretty high on it as well. Any one of those themes that you just described could be applied to most businesses to come up with creative ways to serve their most loyal customers even more.
Dan Gingiss: I would suggest a couple of questions that people should ask themselves about their business. How can you send your products to your customer on a recurring basis? How can you do the hard work of selecting the perfect solution for their needs again and again? How can you combine some of your offerings with other offerings that might not be as obvious to your customers as it is to you, and how can you make your most loyal customers feel special and appreciated?
Joey Coleman: Absolutely, Dan. Instead of focusing on new customers in 2020, what if every business spent at least 50% of their efforts and their budgets and their thinking time devoted to deepening the connection with current customers? I mean, you already know who they are. You know what they like. You know how to reach them. Maybe it’s time to use this information and access, and the relationship that you already have, to build greater rapport and likely do even more business with your raving fans, which actually brings me to the third observation I wanted to make from my experiences with Juniper Books. Always make it personal.
Dan Gingiss: That makes sense. Personalization and customization are pretty regular themes here on our show. How does Juniper Books put their special twist on it?
Joey Coleman: They go above and beyond again and again. When I wanted to purchase a bunch of copies of Thatcher’s gorgeous book, For the Love of Books, to give to some friends that are crazy book fans, he kindly personalized each book and then carefully packaged them so I could mail them around the world in an easy and convenient way. When I wanted to give a gift subscription that was off schedule of the monthly subscription, so I was buying it at a time where it was going to be awhile before the first book hit, his design team created a custom card that was absolutely beautiful that I could send to the recipient while they were waiting to get their first book, so, with every turn, Juniper Books goes above and beyond with their commitment to aesthetics and design to create these personalized experiences that make me feel like I’m the most valuable customer they have.
Dan Gingiss: That’s really all you can ask from a company that you do business with and, as long as they continue making you feel that special, you’re going to keep coming back and buying more.
Joey Coleman: It’s so true, so what can you do to take the spirit of Juniper Books and use it to foster connection with your customers? First, make sure your offerings are beautifully designed, then get creative on ways to do even more business with your biggest fans and, finally, never stop making your individual customers feel like they are the most important person to your business.
[Agree to Disagree] Privacy vs. Convenience
Joey Coleman: We usually see eye to eye except when we don’t. See if you find yourself siding with Dan or Joey as we debate a hot topic on this segment of agree to disagree.
Dan Gingiss: There is a battle raging inside businesses, homes and even the minds of individuals almost every day. It’s something that many people are skirting around, but few are really addressing or considering. In a world where the more data we share, the less friction we experience, in a world where the more we give up, the more we seem to get, in a world where the more we provide, the less we struggle, Joey, which do you think is more important, privacy or convenience?
Joey Coleman: Wow, that’s a tough one, Dan, and, to be honest, I want to answer your question, but I’m not sure that it’s an either-or decision. I mean, there are certainly times when I guard my privacy stringently and there are other times when I will happily volunteer my personal details. There are times when I revel in a frictionless interaction and, of course, there are definitely times where I’ll happily experience less because I’m not willing to share more, and so, if I had to pick, and I guess I had to since this is an agree-to-disagree episode, I’m going to have to go with privacy being more important than convenience.
Joey Coleman: I mean, I believe this for a few reasons. Number one, it limits the power of governments and corporations. Let’s be honest, whoever has the data is in charge, and, while they incentivize you to give up your privacy and share your data to make your life easier, they don’t tell you all the things they’re going to do with your data, who they’re going to sell it to, how they’re going to protect it and how they’re going to use it to subconsciously manipulate you to do things that are in their best interest, but not necessarily in yours.
Dan Gingiss: My friend, this is an agree-to-disagree segment, so, probably not surprising to our listeners, I’m going to choose convenience and not just to say that it’s more important, but to really say, in my life, it’s something that I just genuinely stress more because I, like many individuals, probably don’t pay as much attention to privacy as I should.
Dan Gingiss: The number one thing that I think is important with convenience is that it saves you time. It’s the one resource that we can’t make more of, and I know because you and I have talked about this. We’re very busy people. We work late into the night. If we could work 28-hour days, we surely would do it every once in a while, but we can’t, and so anything that saves me time has so much value to me that I’m likely willing to give up a lot for it in terms of different resources, money and privacy being two of them.
Joey Coleman: Fair enough, and I absolutely appreciate that and I enjoy the convenience, and I love the idea of having more time, but you know what I love even more? I love myself, and I don’t mean that from a place of ego. At the end of the day, privacy allows people to keep things for themselves. I mean, some people’s desire for privacy is brushed away because we have this view in society that it’s not that big of a deal if your information gets leaked or if we get some of your information. I mean, privacy is trivial, but the reality is, even if there isn’t a huge impact when details about your private life are shared more broadly, not honoring someone’s privacy demonstrates a lack of respect for the person. It demonstrates a lack of respect for their individuality. It really says, “I care more about my interest than your interest, so I want to know as much about you as possible, and then I’m going to use that to my advantage.”
Dan Gingiss: I certainly do believe that companies have an obligation to protect our privacy. I think one of the reasons I fall on the convenience side is because my expectation as a consumer is that companies are doing that. Now, no doubt, no doubt-
Joey Coleman: Sorry. Sorry. I got to interrupt. Your expectation, when all we hear on the news is breach after breach, when you’ve worked corporate America, you know what a nightmare their protections are. You’re confident that they’re going to do that?
Dan Gingiss: I didn’t say I was confident. I said it was my expectation. A lot of companies-
Joey Coleman: On a scale of one to 10, with one being they’re abysmal and 10 being they’re amazing, where do you fall on what you think the average company is doing with respect to that?
Dan Gingiss: In terms of meeting my expectations…
Joey Coleman: Yes.
Dan Gingiss: … or meeting your expectation? Some of them do it much better than others.
Joey Coleman: Oh, ladies and gentlemen, for those of you paying attention at home, that is the sound of Dan giving a score that is less than three, but not wanting to say a number that is less than three.
Dan Gingiss: Maybe, but I will say another thing on the side of convenience is sometimes I just don’t want to think about it. One of the problems with privacy is having to think a lot about passwords and other types of things. The number of, the amount of time I spend resetting passwords because I can’t remember all of the details that I’ve been asked individually because this company will allow an exclamation point and this one will only allow an asterisk and this one needs two numbers and whatever, it’s a huge waste of time, whereas the convenience factor allows me to actually think less. I mean, who wants to sit and have to remember to order paper towels or tissues or, hey, let’s go with something that might be private, hemorrhoid ointment, right? I’d rather just have somebody else take care of it for me and have the convenience and prioritize that first.
Joey Coleman: I find it fascinating that you used the word think so much in that justification of why you think convenience is more valuable because I feel the same way about privacy in the sense that I love privacy because it protects me on the times when maybe I didn’t think, so I believe that humans should be given the benefit of the doubt. I believe that humans should be forgiven. I believe that humans should be given second chances, and, when everything that we do is available publicly to the world and where things that we’ve done in the past where maybe we didn’t think it through and make the good choice gets dragged into the present to potentially be used against us, that to me is a huge argument in favor of privacy.
Joey Coleman: I mean, I’ll be candid, I’ve got a six-year-old and a four-year-old. I worry about the world they’re growing up in where there’s an expectation that they will live their lives online, where there’s an expectation that the stupid thing they say could be caught on video. The stupid thing they do could be caught on video and, 30 years down the road in a job interview, based on a Google search, that could be dragged up and used against them to not get a job, not get a promotion, not be able to get a date, fill in the blanks of the consequence.
Joey Coleman: I don’t know about you. I’ll just speak for myself. I am very, very happy that there is not video footage or a record of some of the stupid things I did as I was moving from, oh, let’s say age zero the present.
Dan Gingiss: I do think that you can in some ways control this. There are people that aren’t on Facebook and that aren’t… that don’t have a digital presence really to speak of. There are people that you can Google and get pretty much no results, believe it or not.
Joey Coleman: Sure.
Dan Gingiss: I made a choice awhile back to become active in social media understanding that that puts some privacy to risk, but I also try to control that by, for example, only posting pictures of my kids on Facebook where I’m only connected to friends and people that I know versus, on Twitter, where I’m connected to tens of thousands of people who I don’t know and haven’t met and don’t know if they’re even real people, so there is that piece of it, but also I think, unfortunately, we live in a world today where, despite your best efforts, somebody could still pull that old yearbook photo of you being a class clown or you writing something as we saw in a recent Supreme Court nominee’s situation that… and bring it online today, and that’s just a fact of our lives, and so, in today’s world, we have given up some privacy whether we want to or not, and, yes, is that sad? I think it is, but I think it is absolutely the life that we live today.
Dan Gingiss: The one other thing that I’ll push for in convenience is that Shep Hyken wrote a book about it, and I think that should be enough reason.
Joey Coleman: It’s a great book…
Dan Gingiss: That’s a book that we talked about.
Joey Coleman: … and that’s a great reason to be a fan of convenience.
Dan Gingiss: Yes, we talked about this book, I believe it was last season, called The Convenience Revolution, and, obviously, what he says in here is that convenience is one of the biggest parts of customer experience and one of the biggest ways to get people to like doing business with you.
Dan Gingiss: Now, to be fair, later this season, spoiler alert, we’re also going to highlight an article where he talks about fraud having an impact on the customer experience, and fraud is often the result of people, nefarious people, hackers, et cetera, violating somebody’s privacy, so they’re both pretty critical.
Joey Coleman: Fair enough. I think, at the end of the day, I want to come back to something that you said as an aside early on, and the recovering attorney in me doesn’t want to use your words against you, but I will to win this debate. You said, “I probably think about privacy less than I should,” and I think, at the end of the day, that’s my big issue. My big issue is that, the corporations, your government, they aren’t thinking about your privacy at all.
Joey Coleman: Most humans aren’t thinking about their privacy nearly enough because they’re over-indexing on their desire for convenience, and I think we have only begun to experience the tip of the iceberg of the consequence of these choices of not thinking more specifically and more comprehensively about the information in the data that we’re sharing and how that giving up of our privacy may come back to bite us in the future.
Dan Gingiss: Joey, since my lunch has just arrived, conveniently delivered by a driver, I guess we will just have to agree to disagree.
Joey Coleman: Agree to disagree. Wow. Thanks for joining us for another episode of Experience This.
Dan Gingiss: We know there are tons of podcasts to listen to, magazines and books to read, reality TV to watch. We don’t take for granted that you’ve decided to spend some quality time listening to the two of us.
Joey Coleman: We hope you enjoyed our discussions, and, if you do, we’d love to hear about it. Come on over to we experiencethisshow.com and let us know what segments you enjoyed, what new segments you’d like to hear. This show is all about experience, and we want you to be part of the Experience This Show.
Dan Gingiss: Thanks again for your time, and we’ll see you next week for more…
Joey Coleman: … Experience…
Dan Gingiss: … This.