Say What!

It’s shocking how often people use 38 words to describe something when 2 would do the trick – we’re looking at you lawyers and accountants! Words matter and there is no excuse for trying to hide what you mean. We explore words and messaging in this next iteration of SAY WHAT?!

Episode 9: How Restaurants, Health Insurers, and Nike Make Remarkable Experiences

Make sure your remarkable customer experiences are memorable for the right reasons, whether you’re running a diner or an insurance company.

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Episode 8: How Comcast Xfinity Is Changing Their Image Through Customer Care

Customer loyalty is most vulnerable when they are being transitioned from sales to management/maintenance. Keep your customers happy here and you’ll earn their business for years to come. So don’t pull a CX bait-and-switch by fumbling the handoff!

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