How brands are using post-purchase engagement to position themselves in the lives of their customers, how one company turned a typo into viral marketing, and our listeners weigh in on the highs (and lows) of the hotel experience.
I Love It – I Can’t Stand It
Sometimes the customer experience is amazing, and sometimes we just want to cry! Get ready for the rollercoaster ride in this edition of I LOVE IT! I CAN’T STAND IT!
This week we look at things from a kids-eye view: how one company is making classroom learning about science into an experience for kids, what some real kids think about science when it’s fun, and what kids love and can’t stand about going to school.
Why customer service and marketing must collaborate, the dos (and don’ts) of conferences, and why a phone call is more important than you think.
Why exceptional customer service doesn’t happen by accident, how to surprise and delight your customers, and the lessons we can learn from going to the big game.
We look at everything that goes into providing an exceptional customer experience, from making a positive impact when your customers contact support to the crucial element of face time with customers for each member of your organization.
From small businesses to airlines, if you’re not going above and beyond when building customer relationships, your customers will find someone who is.
Customer loyalty is most vulnerable when they are being transitioned from sales to management/maintenance. Keep your customers happy here and you’ll earn their business for years to come. So don’t pull a CX bait-and-switch by fumbling the handoff!
Mandatory presentations are infamously dull. But in the right hands, it can be a customer experience opportunity. If you can make the required become remarkable, you will be positively seared in their memory forever!